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Gazprom to create Rutube, better Russian alternative to YouTube
In 2021-2022, Gazprom Media Holding will introduce two online content management platforms to the Russian market similar to YouTube platform, said the head of the holding, Aleksander Alexandrovich Zharov, on the roundtable of the National Advertising Forum.

Quote:"We now have a Rutube platform in our portfolio. We have been working on it for a long time, about a year, to modernize it, to make it, in terms of the available tools, not worse than YouTube, and in terms of various monetization mechanisms even better. This is not the only content management platform we plan to launch... I believe that in 2022 there will be a second platform," he said.

These two platforms will be different: users will be able to post videos in large and short formats.

Quote:"Since the video format can be different, either short or long, and TikTok does not have options for long format, the platform is still very attractive. That's why we are working with it, I think we will make an interesting offer next year," he said.


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