IMC, the next generation and The Evolution of Integrated Marketing Communications
#1
I am looking for two books for my Uni:

title:  The Evolution of Integrated Marketing Communications: The Customer-driven Marketplace
authors: Don Shultz, Charles Patti, Philip Kitchen
amazon: https://www.amazon.com/Evolution-Integra...ng=UTF8&me=

title: IMC, The Next Generation: Five Steps for Delivering Value and Measuring Returns Using Marketing Communication
authors: Don Shultz, Heidi Shultz
amazon: https://www.amazon.com/IMC-Next-Generati...ng=UTF8&me=

Thanks!
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