Apr 28, 2018, 12:55 pm
I am looking for two books for my Uni:
title: The Evolution of Integrated Marketing Communications: The Customer-driven Marketplace
authors: Don Shultz, Charles Patti, Philip Kitchen
amazon: https://www.amazon.com/Evolution-Integra...ng=UTF8&me=
title: IMC, The Next Generation: Five Steps for Delivering Value and Measuring Returns Using Marketing Communication
authors: Don Shultz, Heidi Shultz
amazon: https://www.amazon.com/IMC-Next-Generati...ng=UTF8&me=
Thanks!
title: The Evolution of Integrated Marketing Communications: The Customer-driven Marketplace
authors: Don Shultz, Charles Patti, Philip Kitchen
amazon: https://www.amazon.com/Evolution-Integra...ng=UTF8&me=
title: IMC, The Next Generation: Five Steps for Delivering Value and Measuring Returns Using Marketing Communication
authors: Don Shultz, Heidi Shultz
amazon: https://www.amazon.com/IMC-Next-Generati...ng=UTF8&me=
Thanks!